“Leveraging the Obama Brand”

In Uncategorized on November 22, 2009 at 8:12 pm

This article intelligently discusses Obama’s role as the world’s most recognizable Democrat while still not necessarily being the Democratic leader that members of the party feel they can turn to for tangible support.

Governors and senators feel they should be able to use the president’s “coattails” to secure their position, but that hasn’t proved to be the case as the New Jersey and Virginia gubernatorial elections demonstrated.

Though the term “lame duck” has been ridiculously suggested by overzealous opposition, it’s clear that Obama has not engineered an inclusive Democratic machine.

Instead, Obama’s brand seems to be independent of his affiliations. Obama’s celebrity and publicity has not been made over into the Democratic logo.


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